Satire meets sterling.

Sciocco was born out of a simple idea:
Luxury shouldn’t take itself so seriously.

We are a jewelry brand that blends high-end craftsmanship with a playful imagination, built around a cast of fictional characters — a yacht heiress, a crypto bro, a euro trust fund, and a young mogul. Each character lives in their own exaggerated world, and each one designs a link. When you collect and connect these links, you build a story that’s uniquely yours.

Why We Started

In a sea of loud luxury, Sciocco began as a quiet rebellion.
We wanted to make something that felt elite but laughed at elitism. Something beautiful that didn’t hide behind logos, but carried a story. Our links are made of sterling silver, designed to be mixed, matched, and worn however you want: as a bracelet, necklace, bag chain — or even all three.

What We Believe

• Luxury is personal.
  Your links should say more about you than any brand name ever could.

• Play is powerful.
  Life is too short to wear boring jewelry.

• Quality over everything.
  Even when we joke, the craftsmanship is serious. Every link is designed with care and built to last.

The Name

Sciocco (pronounced Sho-ko) means “foolish” or “silly” in Italian.
It’s a wink to the world of wealth and style — and a reminder not to take ourselves too seriously.

What’s Next

We’re just getting started.
More characters. More links. More ways to build your story, one link at a time.

Sciocco
Satirical. Sterling. Seriously unserious.